Client trade show / trade fair suggestion
Wow it is great that you want to do the trade show. If you can afford to do the show then I 100% encourage it. It is likely more about the time commitment than the money. By time commitment I mean that you will want to be doing some pretty substantial pre-show preparation. I rarely ever say that it is a mistake to ‘just show up’ because there are always some valuable takeaways, but there are a significant amount of things that you can do to prepare.
Know what you want to get out of the trade show / trade fair
Stores
- Create a top 100, 500, 1000 accounts that you want to be targeting to get your products in
- See if trade event provides a list of who attended last year
- Compare what accounts attend the show so that you can refine your list
- Contact the accounts – do emails, postcards, letters (written by hand?)
- Ask for the appointment
Representation
- Contact distributors
- Independent sales reps
- 3pl opperations
- Don’t stop at the USA only, look at the Europeans coming too, ya never know
Media
- See if the show has a list of all attending media
- Contact them all – same as above – email, letter, postcard, raven, whatever it takes to stand out from the rest
Tradeshow | Trade Show | Trade Fail | Tradefair – all are acceptable IMO
- Your appointment book
- THINK ABOUT YOUR BOOTH design
- Know your spot at the show, don’t let them put you in a real nosebleed area, be really really nice to the organizers and play up the Kiwi friendliness then bring them a bottle of wine when you attend.
- Some sort of takeaway to give when you see a buyer that you recognize
- A special takeaway for appointments
- And on and on.
This could be something that Module may be able to help you with under that NZTE voucher.
Thanks!