Export to the USA
Module first approached Real Nappies in 2009 about marketing and brand work. We were quite new to the New Zealand business scene and wanted to get our feet further planted in juvenile products and ride the momentum of a few projects we were currently working on. After meeting with Liz, Jon and Ivan it was clear to us that could push Real Nappies into new sales channels and support the sales channels through a thoughtful marketing program.
We immediately saw an opportunity for Real Nappies to begin selling in the USA. The modern cloth diaper craze had not started yet, but Lucy and Francis knew that with the American consumer being more environmental conscious than ever that the signs were pointing to a movement with an impending huge growth curve.
Growth year-on-year when working with Module.
Year 2 Growth
Year 3 Growth Percent