MODULE IS NEW ZEALAND’S PREMIER MARKETING AND BRAND COMPANY. WE SPECIALIZE IN WORKING WITH CREATIVE MINDS TO PUSH THE ENVELOPE OF BUSINESS INTO NEW AUTHENTIC BRAND EXPERIENCES AND POWERFUL MARKETING INITIATIVES
DEVELOP NEW MARKETS AND CUSTOMERS USING POWERFUL SALES CHANNELS LIKE AMAZON – APPROPRIATELY PRESENT YOUR PRODUCTS TO CUSTOMERS SHOPPING ONLINE
EXPERT ADVICE AND COACHING TO DRIVE YOUR BUSINESS TO NEW HEIGHTS
WORKING WITH STRONG BRANDS LIKE LITTLE FLOCK OF HORRORS TO DEVELOP A STRATEGY FOR EXPORT, STRONG BRAND IMAGERY AND GO TO MARKET PLAN
FINALIST IN THE 2014 WESTPAC BUSINESS AWARDS AS HAVING EXCELLENCE IN EXPORT
SOCIAL MEDIA AND HOW TO OPERATE IN THE DIGITAL AGENCY WORLD
DEVELOP YOUR BRAND
Building a strong brand is second to nothing else in your business. Even if you have the World’s best product it is necessary to properly communicate with your target consumer.
Realize full potential by sharing your brands ‘DNA’.
Module is a full-service brand and marketing agency that provides brand marketing solutions, brand creation, strategy and creative.
The brand experts at Module take a different approach to your business. We look at target consumer, industry and trends before putting pen to paper. After finding where you fit, we only then consider how to work on new creative. Anyone can hire an artist to draw something ‘pretty’. The question is whether or not you are getting appropriate brand messaging to your target market.
Strong brands and products need to be shared across the globe. Module can coach you on how to export, create export plans or even put you in touch with potential distribution partners abroad. Use your local market to feed the flame and use export to burn it down.
Marketing comes in so many shapes and sizes. With the internet moving business to a global marketplace it makes everything very big and very scary which means you need a cool attitude, patience and a partner like Module to help discover your sub-culture market.
The DIY spirit is strong in New Zealand and it is no surprise that kiwi customers of ours want to do things themselves sometimes. That is why we provide business coaching and mentoring to New Zealand companies looking to export or just take their business to higher ground.
MEET THE CREW
Co-Founder, Director and New Business
Francis is the co-founder at Module. Previously, Francis ran a retail operation, small-batch clothing brand, and has launched several brands into the US and foreign markets. He has worked along side his partner and wife Lucy Wildman since 2008, working for clients such as Export-X, Solvej Swings and Little Flock of Horrors.
- Sales 95%
- Marketing 75%
- Strategy 85%
- Copywrite 80%
- Amazon 95%
Co-Founder and Brand Director
Prior to Module, Lucy was Brand Manager of the Action Sports division at FGXI where she looked after several brands for the sunglass conglomerate. A New Zealand native, Lucy moved back to New Zealand in 2008 to bring her experience in brand to kiwi companies looking at export opportunities.
- Brand 90%
- Sales 55%
- Copywrite 75%
- Creative Direction 95%
- Strategy 55%
Module Marketing is a boutique marketing and brand building agency that delivers results through marketing, communications and strategic partnerships with a number of small and medium sized businesses. As an elite team of multidisciplinary specialists, our experience runs deep in marketing, strategic thinking, brand development, positioning, and brand preparation for export…more
Testimonialssome words from clients present and past
Fran from Module Marketing has been looking after our website and helping Holmsater with marketing for 4 years. We are very happy with Module. Not only do they know IT but also have a good eye for design. Communication with the team is excellent and clear and we get the results we want. Fran also is always looking at always to help improve our brands and the website.
Module marketing also organized a stand for New Zealand companies at a trade show in the US which was an excellent opportunity for us, very well organized, excellent value and saved us the enormous stress of doing this by ourselves.
We highly recommend Module Marketing. We will continue to employ them and as we expand we will be using more of the services they provide.
Fran from Module Brand Management was given a vague brief with a rough idea of what we needed – and turned that into a sharp, cohesive and operational e-commerce site within time specified. A sound brand personality was developed, presented and maintained. Guerilla and DRM styled marketing ideas and advice (to suit a tight budget and time frame) were rapidly spun out of thin air, fleshed out and implemented. He also worked in well with existing suppliers and unravelled domain name, email and hosting complexities with ease. We have no hesitation in recommending Fran and the team at Module Brand Management.
mumi&bubi is a New Zealand-based baby product manufacturer (the Solids Starter Kit baby food freezing trays). Fran and Lucy at Module Marketing were instrumental in our successful USA launch in 2011 and continue to provide support and advice today. Briefly, Fran has helped in the following ways:
Amazon – Module Marketing got our Amazon sales and reviews up and running
Trade Shows – Fran facilitated and built the New Zealand stand at ABC in Kentucky, 2011
Social Media – worked on the USA launch for mumi&bubi by building our Facebook following
Product Photography – filled the gaps in our product catalog with new images
Product Marketing – facilitated reviews with numerous top Mommy Bloggers across the USA
We have worked with Fran and Lucy at Module Marketing on a number of different projects over the past 3+ years. They are always responsive, attentive and totally on the same wave length as us. It never takes long to explain our concepts and ideas and they are able to put them into practical terms and models that are cost effective and realistic. We have worked with Fran/Module in a number of ways:
USA: as a new brand launching in a foreign country, in an already flooded marketplace, we had to make our product stand out. We asked Fran/Module to help us achieve this, they worked with us in the following ways:
Amazon – for the work they did with reviews and helping to get our product get noticed
Tradeshows – for the work they did setting us up with with ABC Expo in Kentucky, USA from booking to stand design and manufacture and support during the show
Social Media – for the work they did with with Facebook, increasing our likers from 2,500k to 11,500k and still growing
Product Photography for the catchy images that are still used in all our markets
Wordpress – for the USA website for our Blogs
Magento – support and programming
Advertising – for the Ads they did with Ohbaby magazine last year, helping us to win Gold in Awards
Thanks guys here’s to working with you on our next project, which I know you are already working on!
Tips on how to exhibit at tradeshows in the USA or anywhere really. Whether you’re a tradeshow virgin or veteran, Lucy Wildman from Module Marketing has some tried and tested tips to eliminate the headache and anxiety that exhibiting at overseas trade shows inevitably...read more
Make more products, sell more products, and do less A wise man once quoted to me something that another wise man said in a book he read. Yes that statement does not have as much impact as 'a wise man once told me...', but you get the idea. Most of the information...read more
Export marketing article 2 of 3 Exposing a brand's 'DNA' for export A brand’s image, direction and ultimately sales in export markets is dictated by it’s DNA. We’re not talking long strands of molecules, but rather the core structure of what a brand is all about....read more
Export marketing article 1 of 3 Is your brand export ready? We sat down and chatted with Lucy Wildman and Francis Frost, directors of Module Marketing, about export marketing, brand development and global strategy. Is your brand ready for export? It’s not a loaded...read more
Client trade show / trade fair suggestion Wow it is great that you want to do the trade show. If you can afford to do the show then I 100% encourage it. It is likely more about the time commitment than the money. By time commitment I mean that you will want to be...read more