Finally an awesome merino kids brand
Module and LFOH (Yes Little Flock of Horrors) have just launched the coolest merino fabric based children’s clothing line in North America. Merino is easily the greatest fabric on the planet. Other natural fabrics including other wools do not compare to the royal fabric that is merino. When you pair the amazing functionality of merino with trendy cool clothing designs for kids you get LFOH.
The specifics of merino greatness is nothing new to the average New Zealander. With the average American consumer becoming more and more educated in the many differences between various fabric functionality the folks at LFOH thought it was time to unleash their stylish merino brand.
Module has been instrumental in taking LFOH to the USA. We developed the brand image, photography, plus websites mine.lfoh.net (shopping cart) and lfoh.net (on WordPress).
Last year Module brought LFOH over to the ABC tradeshow in order to get a feel as to how the American retailer would view a high-end designed merino kids product. The overall feedback was so positive that for the last 365 days LFOH has been beating back press and retailers while a plan for international distribution was formulated. Here we are a year later with a new webstore over at mine.lfoh.net and a new website at lfoh.net where interested retailers and consumers can get information and buy direct.
For 2013 Little Flock of Horrors has a new tradeshow schedule in mind. In March LFOH will attend Playtime in New York City. Just five months later the team will reappear in New York for the ENK tradeshow and only two months after that will revisit the ABC show. Luckily this year ABC is back in Las Vegas! The last time LFOH showed their line at ABC was when it was in Louisville Kentucky (not exactly the tradeshow mecca of the World).
