Export Magazine Part 2 – Your Brand and Export

Export marketing article 2 of 3 Exposing a brand’s ‘DNA’ for export A brand’s image, direction and ultimately sales in export markets is dictated by it’s DNA.  We’re not talking long strands of molecules, but rather the core structure of what a brand...

Exporter Magazine Part 1

Export marketing article 1 of 3 Is your brand export ready? We sat down and chatted with Lucy Wildman and Francis Frost, directors of Module Marketing, about export marketing, brand development and global strategy. Is your brand ready for export?  It’s not a loaded...

Client email and trade show list conversation

Client trade show / trade fair suggestion Wow it is great that you want to do the trade show.  If you can afford to do the show then I 100% encourage it. It is likely more about the time commitment than the money.  By time commitment I mean that you will want to be...

Amazon First Cab Off The Rank

The First Marketing Initiatives When Beginning to Sell on Amazon Open an Amazon.com profile under a username like support@your-brand.co.nz – you will need to set up the email account. I suggest just having your digital agency create an alias that just forwards...