Amazon Search Term Tips
If you are an Amazon seller that sells products that other Amazon sellers also sell, then this and many of our other posts and service will not be for you. Module Marketing’s Amazon.com information is usually geared towards sellers with exclusive rights to sell on Amazon or companies selling their own brands.
I spend a lot of time working with new clients just beginning to sell their products on Amazon. We have a process that we go through without fail and it works very well for us. Yes, we bill clients for this type of work, but I am going to give you the overview anyway. Do it yourself if you can and if you can’t, well then contact and expert.
Amazon Search Terms In Your Title
We might not have talked about this yet (as in other blog posts), but it is super important that you take the time to write a really good title, feature bullet points, and description. Not only do they tell your potential customers what you are selling and why they should buy it, but it is also your first opportunity to use keywords and keyword phrases that might help them find you in the first place.
So if you are writing a new title for your product then it is certainly a good idea to use keywords that are helpful in finding your product. If you are a brand purist and think that adding extra information is bad for your brand, well, don’t be. Certainly stay true to your brand, but don’t be scared to add more information to your title after you have checked your personal brand protection boxes and dotted your purist “i”.
What do I mean? For example, if you are writing a title and your brand is ‘Acme’ and you make ‘widgets’ and you are true to your brand then your Amazon title should be ‘Acme Widgets’. Well, this is bad because unless someone searches for your exact product then they aren’t going to find you, or at least, this title isn’t helping them find you.
What I am suggesting about your title is that if you give them a little more info, like if your brand name is ‘Acme’ and you make ‘widgets’ and the widgets are ‘green’ and perfect for ‘cleaning fish tanks’ and in particular, they are good for ‘goldfish’ then you would be best to make the title ‘Acme Widgets, Green, Goldfish, Fish Tank Cleaner’. This is the rough concept anyway, I could do an entire post on the Amazon product title alone, but this article is about Amazon Search Terms.
The point is that your title is a good place to start inserting keywords that support potential customers in finding you.
Amazon Title Example
Tip #1 Add keywords and keyword phrases to your Amazon title
Amazon Search Terms In Your Bullet Points
The bullet points are your real moment of glory to capture the minds of your target customers. You managed to get them to the page and now it is time to wow them with five features and benefits. I am encouraging you to use the content of your bullet points as an opportunity to add keywords and keyword phrases that will help the nest lot of potential customers find your item. Use the same logic I went through in the paragraph about titles. It is not much different. Be creative and inject keywords and phrases into your bullet points.
I will tell you the secret – just give helpful features and benefits of using your products and the keywords will come naturally. Don’t skimp on the features and bullets, this is your opportunity to grab new customers via search term usage and good explanations about your product.
Tip #2 Add keywords and keyword phrases to your Amazon bullet points
Amazon Search Terms In Your Description
Have you been paying attention? If so then you could write this paragraph for me. It is pretty obvious, but I will add a bit. Your description is the place that consumers who have been pulled in by your title and liked your descriptions enough to scroll down and read more about you, or is it that they are just passing right over the description because they want to read the peer reviews.
Either way, you need to use the Amazon Product description area to not only brilliantly describe your product, but also as a place to strategically add keywords and keyword phrases that will help new customers find you over the competition.
Tip #3 Add keywords and keyword phrases to your Amazon description
Amazon Search Terms In Your Upload File
Recently Amazon reduced the amount of columns dedicated to generic search terms, but only on some of its spreadsheets. This caused a lot of Amazon sellers to ask the question
Where did all the Amazon search term columns go?
and rightly so. The quick and easy answer is, well, quick and easy. You can just put all of your search terms into one category.
But each column only allows 50 characters
Not anymore! You can now put all 250 allowable generic search term characters into one column. So you lose nothing! Feel better? Don’t care? Good.
Now onto the brass tax. I am going to give you a couple pieces of invaluable advice about Amazon search terms and in particular, generic Amazon search terms in your Amazon upload files.
- First – Don’t reuse obvious words that you have used over and over in your title, bullets, and description. For example, if you sell honey then don’t bother putting the word honey in your search terms. It is a waste of character use
- Second – Brands and products on Amazon come and go. Add your competitors, past and present, to your search terms
- Third and last for today – Comb the web for popular products LIKE YOURS that ARE NOT on Amazon
Tip #4 Don’t waste your upload file generic keywords on common words
Tip #5 Add competitors off of Amazon to your generic search terms
In Conclusion, Or For Those That Skimmed Down To Get An Immediate Answer
- Add keywords and keyword phrases to your Amazon title
- Add keywords and keyword phrases to your Amazon bullet points
- Add keywords and keyword phrases to your Amazon description
- Don’t waste your upload file generic keywords on common words
- Add competitors off of Amazon to your generic search terms
- Use your 250 characters wisely